It is one of the very big names in the American automotive industry. Chrysler has come a long way, and after narrowly avoiding bankruptcy, the company is now owned by European giant Stellantis. On the other hand, it has lost none of its ambition, and plans to launch fully into the electric car market. The company has a target in mind, the current number 1 in the sector: Tesla.
But how does Chrysler intend to go about it, since it currently has no electric car to dethrone the firm of Elon Musk? Its strategy can be summed up in one word: Airflow. Clearly, this corresponds to vehicles that would offer a range of nearly 650 km, an autonomous driving system, and digital technologies described as revolutionary by the company.
Chrysler attacks Tesla on its fundamentals
What considerably rejuvenate its image and recover the young and urban public currently seduced by Tesla cars. Quoted by ElectrekChristine Feuell, the company’s general manager, goes into detail about her method:
Everyone is going after Tesla. But I think Chrysler is the only brand that has the ability to do that, because we’re going to focus on the electric car offering, the design themes, and where you’ve seen the Airflow design. It’s very aerodynamic and contemporary, with well-thought-out technology that helps make the driving experience easier, better and safer. And I think we have a real chance to go up against Tesla.
On the strength of its new ambitions, Chrysler hopes to offer a full range of electric cars by 2028. Moreover, some analysts believe in this method, like Daniel Ives, an expert at Wedbush Securities.
He clarifies: “Thehe Chrysler brand has always been ambitious, yet affordable. Demographically, it is aimed at an audience under 40, which is a prime target for electric vehicles and has been for Tesla. He adds that Chrysler has no interest in dragging on the road because its rivals are already ahead in this sector.
In its ambition, the manufacturer will be able to count on its parent company Stellantis which forged a very large partnership with Samsung last year. The South Korean company will thus supply batteries for all of the group’s electric vehicles.
For its part, Tesla continues to accelerate. During the third quarter of 2022, the company led by Elon Musk produced 365,923, an increase of 54% compared to the same period last year, and a new record.