In a sluggish PC market, Apple is remaking the Mac


The Apple Silicon era seems to be paying off. In the third quarter of 2022, while the PC market is collapsing, Macs are booming. According to figures from IDC, Apple records growth of 40.2% compared to summer 2021 with 10 million units delivered.

The world market, for its part, fell by 15% with 74.5 million units delivered. Symbol of this trend, all manufacturers (except Apple) of the top 5 are in the red. Leader Lenovo records a drop of 16.1% (16.9 million units shipped), HP Inc. tumbles 27.8% (12.7 million units shipped), followed by Dell Technologies which falls by 21 .2% (12 million units).

This drop allows Apple to take a good fourth place ahead of Asus and significantly increase its market share. The American fell from 8.2% in the third quarter of 2021, to 13.5% for the same quarter in 2022.

Despite the underperformance of Apple’s competitors, the market remains much more flourishing than what we knew before the pandemic. Teleworking has most certainly been there.

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Silicone Macs seduce

On November 10, 2020, Apple promised to revolutionize its range of computers with its new Apple Silicon chips based on ARM architecture. To inaugurate the M1 chip, the first of this new era, the American launched three new machines: a MacBook Air, a Mac mini and a 13” MacBook Pro.

The experts are unanimous, Apple has succeeded and this time transforms the IT landscape. Its in-house chips are distinguished by their high level of performance with lower energy consumption. Above all, for the first time in its history, Apple offers MacBooks with a better quality-durability-price ratio than its competitors in the PC universe.

Historically, Macs have always been considered too expensive machines, in particular because of the level of performance. Before the Apple Silicon era, you had to sell an organ take out a nice sum to afford a very powerful machine. It is now quite the opposite. Thus, a MacBook Air M1 sold just over 1,000 euros at launch could compete with PCs sold for 2,500 euros and more. A master stroke.

Over the years, Apple has therefore redesigned its entire range of computers. Each model was entitled to its Apple Silicon chip. The 24-inch iMac and iPad Pro welcomed the M1 chip in April 2021, followed by the iPad Air 5 in March 2022, making the iPad a real work machine capable of competing with the PC (for certain uses).

The M1 Pro and M1 Max chips equip the 14 ” and 16 ” MacBook Pro launched in October 2021 as well as the Mac Studio, a brand new product in the Apple computer range launched in March 2022, in its version of entry-level (the others have the M1 Ultra).

Since June 2022, the second generation of Apple Silicon chips, the M2, has been fitted to the latest MacBook Air and MacBook Pro 13”. In view of the figures announced by IDC, this latest launch seems to have paid off. And if Apple sticks to its schedule, the M2 Pro, Max and Ultra could land by the end of the year. Unless component shortages have forced the company to revise its plans.

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