The video streaming war is heating up. In recent years, Netflix’s competitors have multiplied. In France, one of these competitors, Disney+, is already well positioned. And in the USA, there are even more of them.
Soon, another American Netflix competitor will be available in France. This is Paramount+, from the Hollywood studio.
Available under this name in the United States since March 2021, Paramount+ will also be available in France from December 1. This was announced by the company to our colleagues from Les Echos.
The new streaming service will be accessible on a multitude of media, including smartphones, smartTVs, and of course on the web. To stand out from the competition, Paramount+ relies in part on its aggressive pricing.
A cheaper subscription than Netflix without ads
Indeed, when it will be accessible in France, this new streaming service will only cost 7.99 euros per month. It’s cheaper than Netflix’s ad-free subscriptions, but more expensive than the new subscription with ads and more limited content.
Moreover, as far as content is concerned, Paramount will be able to count on its classics, a catalog of 200 French films obtained thanks to an agreement with Gaumont, and cartoons such as “SpongeBob SquarePants” or “South Park”.
Otherwise, as part of its launch in France, Paramount+ has also partnered with Canal+. Recent Canal+ Ciné Séries subscribers will be able to access this new SVOD offer at no additional cost. The others will be entitled to a preferential rate.
What about HBO Max?
Thanks to its international deployment, since Paramount+ is already available in other countries, in addition to the USA, this streaming service now boasts more than 43 million subscribers. And the goal is to cross 100 million by 2024.
As a reminder, Paramount+ was created in 2021 from the old CBS All Access platform, in the United States, at a time when new Netflix rivals were appearing. Among these, there is also the HBO Max platform.
Already available in some European countries, HBO Max is not officially available in France. A deployment in France was well planned, but plans have changed following the merger between WarnerMedia and Discovery.
Indeed, the new entity aims to create a new platform that will combine the content of HBO Max and Discovery +. And normally, it is this new platform that will be offered in France.
“We are continuing to develop our plans to deploy a quality global service both in the territories where we have a streaming presence and in new markets. France remains a strategically important market, and we will confirm the timing of a launch in due course.”, had indicated Warner Bros. Discovery in a press release quoted by the TBI site, in July.