The smartphone market has plunged 9% since this summer


This was to be expected, smartphone sales around the world fell again. This is now confirmed by a study carried out by the company Canalys, on smartphone shipments in the third quarter of 2022. More precisely, according to it, during this three-month period, shipments fell by 9% YoY (compared to Q3 2021).

Canalys explains that due to the gloomy economic outlook, consumers are delaying their purchases of new electronic devices. And priority is given to expenses deemed essential.

Apple continued to post positive growth

During this period, Samsung remained number one in the market, with a 22% share, followed by Apple (18%), Xiaomi (14%), Oppo (10%) and Vivo (9%). In this Top 5 of the best smartphone sellers in the third quarter of 2022, Apple stands out.

Indeed, according to Canalys estimates, Apple is the only one to record positive growth in shipments. Focusing on high-end devices, the Cupertino company is more resistant to the crisis, which even allows it to increase its market share. Indeed, iPhones had a 15% share in Q3 2021, up from 18% in 2022.

According to the explanations of the analysis company, Samsung was able to maintain its leading position thanks to promotions used to sell off its stocks. As for the Chinese manufacturers, Xiaomi, OPPO and Vivo, they would be cautious because of the situation in China.

A situation that will last

As a general rule, and this is even valid for Apple, smartphone manufacturers must adjust their production to demand, in order to avoid an accumulation of unsold products. And unfortunately, this is likely to last.

Canalys estimates that the macroeconomic context will continue to hamper smartphone sales over the next 6 to 9 months. Company analyst Sanyam Chaurasia sees no signs of improvement for the last quarter of 2022 or the first half of 2023.

During the holiday season, which is usually synonymous with increased sales, Chaurasia predicts that consumers will seek promotions as well as discounts on older models.

“Compared to the strong demand period of the previous year, a slow but steady festive sell-off is expected in the fourth quarter of 2022. However, it will be too early to see the coming fourth quarter as the real turning point in the market recovery. market,” he explains.

For PC sales, it’s worse

Like smartphone shipments, computer shipments also slumped in the third quarter. And the fall is even more dizzying.

Canalys estimates that the drop in PC shipments was 17.7%, while the IDC study suggests a drop of 15%. According to Canalys, this decline is caused by high inflation, rising interest rates, as well as inflated inventories. And here too, the situation should only improve in 2023.

But as with smartphones, Apple stands out. Indeed, while the other major players in the computer market are experiencing significant (sometimes double-digit) declines in shipments, the Cupertino company has continued to post positive growth.

In the third quarter of 2022, Mac shipments would have increased by 40.2% according to IDC, while Canalys mentions a small increase of 1.7% (yes, this significant difference between the two estimates surprises everyone).

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