Despite the downtrend in the crypto market, and logically in the NFT market, many companies continue to invest in these areas (hoping for a rebound later). But unfortunately, if a platform wants to integrate NFTs into an iOS application, it will have to comply with Apple’s conditions.
The Cupertino company has just announced a series of updates for the rules of the App Store. And among these updates, there is one that concerns applications integrating NFTs.
The good news is that Apple is officially opening its platform to NFTs. According to the new regulations, apps can sell NFTs, or sell services related to this technology, such as the creation, display or transfer of NFTs.
But apart from the display, Apple prohibits developers from reserving features of their apps for NFT owners. It’s definitely not going to fit some services that reserve features, like access to a special messaging channel for NFT owners.
Apple also insists on its 30% share
And that’s not all. Regarding sales, Apple prohibits apps that encourage the user to buy an NFT outside of its platform (where the 30% commission does not apply), for example via an external link to the application.
Here is the paragraph added by Apple in the App Store policies, regarding NFTs:
“Apps can use in-app purchase to sell and sell non-fungible token (NFT) related services, such as minting, listing, and forwarding. Apps may allow users to view their own NFTs, provided that NFT ownership does not unlock app features or functionality. Apps may allow users to browse NFT collections owned by others, provided that the apps do not contain buttons, external links or other calls to action that direct customers to purchase mechanisms other than in-app purchase.”
This change on the App Store could affect the plans of Meta, which has already started integrating NFTs on Facebook and Instagram. For now, both apps simply display NFTs on their owners’ profiles. However, Meta aims to create a kind of market place on which it would be possible to sell or buy.
It should also be noted that Apple has updated the regulations in order to modify the rules concerning cryptocurrencies. From now on, for an application to be able to provide a cryptocurrency exchange in a country, it must obtain the necessary authorizations for this country.