Twitter will make the “certified” badge payable, be careful it stings

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It’s only been 48 hours since Elon Musk officially became the owner of Twitter, and the least we can say is that the Tesla boss wastes no time in upsetting the habits of users of the social network (and not necessarily for good). The latest completely eccentric decision of the new CEO is to charge for the famous certified blue badges of the platform.

Pay every month, to be certified on Twitter

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© Nathan Dumlao – Unsplash

Several sources had already indicated that the arrival of Elon Musk at the head of Twitter could change many things and make life very difficult for Twitter employees. A few days ago, the Washington Post announced that 75% of the company’s payroll should be laid off (which represents 5,600 jobs).

Just two days after the takeover was formalized, a first ultimatum is in place for Twitter employees with threats of dismissal. Elon Musk reportedly ordered the activation of new options for Twitter Blue, Twitter’s $4.99 per month paid subscription system that provides access to features such as editing tweets.

Apparently, Elon Musk wants to increase the subscription to $19.99 per month and offer the possibility for users to be certified. Employees working on this feature were told yesterday that they have until November 7 to implement it. If this deadline is not met, they would be fired.

For the moment, the details are still unclear. This information was reported by our colleagues at The Verge and we have no further details at this time. It is not yet known whether the platform’s already certified accounts will also be subject to this obligation to pay €20 per month or not.

Over the past few months, Musk has made no secret of his intention to evolve Twitter to overhaul the way the network is run. Whether it is for the account verification system, the management of bots, or even “freedom of expression”. Musk also wants to grow subscriptions until they represent half of the company’s overall revenue.

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