why is Black Friday early? (-65%)


Over the past ten years, the bedding market has undergone profound changes. In 2021, around a third of all mattresses are sold online. The French no longer hesitate to resort to shopping on the internet to obtain better value for money. The DNVBs, of which Emma is a part, have completely changed behavior by providing answers to all the challenges.

To convince her audience to buy her mattress on the internet, Emma has found a trick: offer 100 trial nights. During this entire period, you have the mattress at home and can test its comfort – under real conditions. This is an argument that is very strong, and that traditional stores do not offer. With them, if you have made a bad choice, you will no longer be able to claim a refund.

To succeed in its bet to become the leader in bedding in France, Emma has bet on two other important elements: the quality (they are recognized by the UFC Que Choisir, Elected Product of the Year…) and the price. It is one of the first brands to offer top-of-the-range bedding at an affordable price. With its Black Friday deals that it has already unveiled, you can save up to 62% on a good part of the range.

See Black Friday at Emma

If Emma has chosen to sell her mattresses only on the internet, it is for a good reason: to reduce costs. It thus lowers the costs related to the operation of a store and the logistics costs. Beds are shipped directly from its warehouses and factories. This small nuance has a huge impact on the price: it can thus offer mattresses 2 to 3 times cheaper than the competition.

An Emma mattress is 2 to 3x cheaper

In other words, for an Emma mattress that you would buy 400 euros via its official website, you could pay it up to 1,000 euros for a similar product (from a competing brand) in a bedding store. The difference is substantial, and this is what drives the general public to move towards online bedding brands.

The Emma Original model, which was the first – and for a long time the only – model in the Emma range was for 3 years the “best-selling mattress in France” with 7% of all market shares. Its composition is premium with a generous layer of memory foam that provides good support and better sleep. If it has sold more than 3 million units, it is thanks to its composition which is neither too hard nor too soft.

In 2021, Emma decided to expand its range by introducing a second flagship mattress: the Hybrid model. The latter is still a notch more upscale than its predecessor: it comes with a similar composition, however adding a layer of individually pocketed springs. These provide even more satisfactory comfort. Above all, they bring additional elements: better ventilation for faster falling asleep, independent bedding (so as not to feel the movements of the neighbour) and even better comfort.

See Black Friday at Emma

If logically, the Emma Hybrid mattress is more expensive than the Original model, its value for money remains excellent. It is also for this reason that it was elected upon its release as the “best choice” by the UFC Que Choisir. For this Black Friday sale, you will also appreciate that the discount percentage on this model is higher than that on the Original, which makes it even more attractive.

Complete and attractive sets

For her special Black Friday sale, Emma has also imagined a series of sets – which have the most advantageous prices. In other words, if you combine a mattress with a bed, pillows and other accessories, you can get a higher percentage discount. To make it easier for you to choose and select, the brand has set up pre-defined “packs” that you can choose from.

For example, there is the “Peaceful Night” formula, which we believe is the most attractive. It includes the Hybrid mattress, the Emma Select Bed, two pillows, a duvet and a mattress protector. In this list, you have almost only products distinguished by the UFC Que Choisir and by the “Elected Product of the Year” committee.

To give you an indicator of the gigantic economy of Black Friday at Emma, ​​here is the price: it drops to 1063 euros instead of 2014 euros, or 50% discount. You therefore save 1,000 euros for this complete formula which allows you to have completely new bedding. For comparison, for the same price, you would only be entitled to the mattress in a physical store.

On the page dedicated to special sales, Emma highlights various sets (under the name Prêt à rêver) with more or less accessories and beds with different compositions. Depending on your tastes, you will inevitably find what you are looking for. We remind you that it is advisable to change your bedding at the same time to avoid any premature deterioration of the mattress. By changing everything for Emma, ​​you can easily last 15 years.

Whatever product you take from Emma, ​​you always have the 100 trial nights. This is one of the big differences of the brand compared to its competitors, which do not offer a full trial period for their mattresses and accessories. You can therefore make this investment by testing it in real conditions beforehand, which will prevent you from regretting your choice later.

To discover the offers at Emma, ​​it’s here:

Discover the Emma offers

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