Disney+ breaks all records and prepares an offer with advertising

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Disney+ is ending 2022 on a high note. This is what we can learn from the announcement of quarterly results on Tuesday. Thus, the streaming platform now has 164.2 million subscribers, a significant increase of 12 million compared to the previous quarter.

An impressive year for Disney+

Similarly, and if we include the group’s other streaming offers, namely Hulu and ESPN+, the number of customers stands at 235.7 million. This is not necessarily comparable, but this figure is higher than the total number of subscribers known to Netflix: 223 million.

As one might suspect, Bob Chapek, CEO of The Walt Disney Company, rejoiced in a letter to shareholders: ” 2022 has been a strong year for Disney, with some of our best programming yet…and exceptional subscriber growth for our direct-to-stream services, which added nearly 57 million subscriptions this year for a total over 235 million. »

These results, however, hide a small disappointment for the entertainment giant. Indeed, the turnover, which amounts to 20.15 billion dollars, is lower than the expectations of Wall Street experts who expected 21.3. Likewise, Disney+ continues to lose money: $1.5 billion.

But Bob Chapek wanted to reassure investors. According to him, it is only a matter of time, and ” we expect our operating losses to narrow going forward and Disney+ to still reach profitability in fiscal year 2024, assuming we don’t see a material change in the economic climate.e “.

A significant price increase for Disney +

Disney+ will have major projects to manage over the coming months, starting with the introduction of a package with advertising. A significant increase in the price of the subscription is to be expected. Thus, in the United States, it will drop from 7.99 dollars per month to 10.99 dollars without any change in offer. As for the formula integrating the pub, it will remain at the current price: 7.99 dollars.

The streaming platform is also exploring other ways to generate additional revenue. One of the ideas launched recently is the introduction of a merchandise store on the service. This is currently only a test accessible to certain users who can afford items stamped Marvel, Star Wars, Disney Animations Studios and Pixar. With franchises that have hundreds of millions of fans around the world, Disney would be wrong to deprive itself of such a windfall.

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