A few days ago, the prestigious Forbes magazine drew up its traditional ranking of “best employers“, in collaboration with the institute Statistics. If the Korean Samsung climbed (for the third consecutive year) on the top step of the podium, American companies were very well represented, with no less than 9 American groups in the Top 10. As for French companies, c t is a certain Decathlon who managed to integrate the fifteenth position of this classification.
A new study (re)confirms the good image of Decathlon
Very recently, it was the Journal du Dimanche which made a point of producing a new barometer with Eight Advisory and Ifop. A survey based on a total of six criteria, namely: daily usefulness, impact on the French economy, the desire to work there, the innovation side, environmental responsibility, and finally the ability to give a good image of France in the world.
In total, more than 3,000 people were invited to vote, and it was the Decathlon brand that was placed in first position, the latter managing to rise to the top of all the categories of the survey. According to the JDD: “It is considered more active in improving the daily lives of the French than the global drug giant Sanofi, more innovative than Airbus, more attractive to work there than L’Oréal.”
In second position, we find the manufacturer with the lion Peugeot, followed closely by the sign of large distribution Leclerc. If Leroy Merlin once again fails at the foot of the podium, the Blablacar brand shows an increase of 16 places (26th position), just like Grand Frais, which stands out for its part with an increase of 11 positions, to rank 24th. This notably exceeds System U or Auchan, installed on their sides in 40th and 32nd positions.
Luxury brands in trouble
Overall, this recent barometer shows that French luxury brands, which nevertheless shine internationally, are struggling to convince in their native lands. Chanel is thus ranked in 30th position (-8 places), ahead of Dior, without counting Hermès in fiftieth position or Louis Vuitton, which falls 14 places to settle in 47th place.
Note that the women’s ranking saw Decathlon take the lead, followed by Yves Rocher and Leclerc. In the men’s category, Peugeot is ahead (by a little) of Decathlon, this time with the Airbus group in third position. The vast majority of those over 35 voted overwhelmingly for the Decathlon group, confirming the company’s excellent image in France, in addition to internationally.