It is a figure that will stand out. Apple’s market capitalization on Wall Street has climbed by 190.9 billion dollars in the space of twenty-four hours (+8.8%) last week, which is 100 million more than the previous record held by Amazon. The two companies can claim to represent, respectively, the first and the fifth valuation of the planet. Saudi Aramco (oil) is second, Microsoft third and Alphabet (Google) fourth.
While it is difficult to explain precisely what motivated buyers to put their hands in the basket during this event which occurred on Thursday, the turnover of Apple carried out between July and September can however give us an idea of it. We know that Cupertino generated no less than 90.15 billion dollars there, or 8% more than over the same period in 2021. Mobiles are of course for a lot: 47% of total revenues more exactly, ahead of services (21%) and Macs (13%).
Auspicious before the holidays
This rebound comes as the Apple stock has lost almost thirty points on the NASDAQ since the beginning of the year. The fault, it is said, with the shortage of chips in Asia, the consequences of the COVID-19 crisis or even inflation which has seen Apple prices seriously increase in Europe. But that’s without counting on the fourth quarter, which is generally the most prolific for the finances of Tim Cook’s teams.
Indeed, many iOS devices are expected there under the tree. What’s more, the Black-Friday is approaching with its lot of very attractive discounts for consumers. Analysts are therefore targeting a new record announced at the end of January, when Apple will reveal quarterly results for the range extending from October to December.
The best products of their generation
Among the main vectors of success for the company at the moment are the iPhone 14 Pro and the iPhone 14 Pro Max, equipped with a high-end technical sheet with proprietary chip, accident detection and satellite connectivity. Smartphones hailed by critics, in particular thanks to a premium camera and an intuitive interface in all respects.
On the tablet side, the new iPad Pro M2 are not to be outdone and are displayed as a real alternative of choice to certain laptops. Under the hood, there is indeed a processor also propelling the MacBook Air and MacBook Pro as well as 8 or 16 GB of RAM.