Although Mark Zuckerberg’s metaverse is struggling to take off, it is still a priority for Meta, Facebook’s parent company. Recently, the group announced the dismissal of 11,000 employees, as well as a plan to reduce expenses. Nevertheless, the metaverse, along with augmented reality and virtual reality products, is among the company’s priority projects.
In its strategy to democratize the metaverse, Meta regularly organizes virtual events. In October, for example, Meta hosted (and funded, according to Variety) a virtual haunted house experience, produced by Eli Roth and featuring actress Vanessa Hudgens. Another experience, based on the horror movie Nope, was hosted by Meta’s platform, Horizon World.
And soon, users of Mark Zuckerberg’s company’s metaverse will be able to attend a one-of-a-kind concert, the kind of concert you wouldn’t attend in the real world. Indeed, this is a concert by one of the greatest rappers, Notorious BIG, who died 25 years ago.
“Notorious BIG IS BACK. His music, his flow, his influence are unmatched. See it like you’ve never seen it before”can we read in the announcement of this event, on the Facebook page of the rapper.
Celebrate Biggie’s 50th with The Notorious BIG Sky’s the Limit: A VR Concert Experience in Meta Horizon Worlds: https://t.co/9WrbOeFn22 pic.twitter.com/F7r1XoRfs5
— Reality Labs at Meta (@RealityLabs) November 16, 2022
One of the greatest rappers resurrected on the metaverse
This virtual concert, broadcast from December 16, will take place in a reproduction of the Brooklyn neighborhood of the 90s, on Meta’s Horizon Worlds platform. And other artists, including Diddy, The Lox, Latto, Nardo Wick, as well as Lil’ Cease, will also be present.
A Meta VR concert of ’90s Brooklyn called “The Brook” is billed as “The Notorious BIG Sky’s The Limit: A VR Concert Experience” will premiere Dec. 16 exclusively in Meta Horizon Worlds requires the Quest 2 or Meta Quest Pro virtual-reality headset. pic.twitter.com/NLsufNb9xi
— theglamorousnerd (@sonyamagett) November 16, 2022
This is an event exclusive to the Meta platform and therefore, to experience the concert in virtual reality, you will need to use a Meta Quest headset. Otherwise, fans will also be able to watch in 2D on Facebook.
“Having the ability to create a new opportunity to showcase my son Christopher’s music through the advancement of technology is sometimes hard for me to grasp”admits Voletta Wallace, the rapper’s mother, according to an article by Variety. “However, I found so much excitement in the process of developing his avatar, understanding the added value for fans to experience him in a way that was previously unattainable. Thank you to everyone who contributed to the realization of this project.”
Elliot Osagie, who developed the avatar technology, recalls that Notorious BIG’s music has been streamed 11 billion times worldwide. But, according to him, because of the rapper’s untimely death, “there simply wasn’t enough content to meet the overwhelming demand for his music”.