Ford takes inspiration from Tesla to create better electric cars


While Ford already has a few successful electric car releases such as the Ford Mach-E or the muscular F-150 electric pickup (at least in the United States), the manufacturer sees the market evolve, and is looking for a more efficient strategy. effective as possible to give itself a chance of remaining a dominant brand in the medium to long term.

It is in this context that Ford CEO Jim Farley has just explained how the automaker was going to inspire its strategy from that of Tesla. The leader explained in particular that he wanted to reduce the use of subcontracting to return to vertical integration of the production of electric cars.

Ford wants to vertically reintegrate production of electric cars

Ford aims to manufacture its own motors, batteries and other components for its cars instead of bringing them in from manufacturers who subcontract manufacturing to all corners of the planet. And if we talk about Tesla, it’s because Jim Farley himself refers to the brand and Elon Musk as being what really made the electric car advance.

However, he recalls that the bet of integrated production was also that of the beginnings of Ford – which in its time completely revolutionized the industrial manufacture of cars by launching the Model-A and Model-Y. Jim Farley explains as follows: “we are going to go back to what we were doing at the beginning of the century. Why ? Because that’s where the value creation is. It will be a huge transformation”.

In addition to being able to differentiate more easily with proprietary technologies, exclusive features, and optimizations, reintegrating production vertically also makes sense, for Ford, from the point of view of employment. Indeed, according to the boss of the manufacturer, the manufacture of electric cars requires 40% less labor compared to that of thermal vehicles.

With this strategic reversal, however, Ford should allow its employees of thermal production lines to obtain positions in the production of electric cars and their various components. Unlike other manufacturers who will probably have to lay off some of their employees once the electric transition is complete, Ford is giving itself the chance to keep its staff, on the contrary, by offering options for retraining in the company.

It remains to be seen whether other manufacturers will imitate Ford as in the past – or if the reflex of a production line relocated to the four corners of the world will remain the norm among the competition, while the manufacturer becomes the second manufacturer to make the same choice. , in the matter, than Tesla.

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