Recently, some rumors have announced the disappearance of Salto this year, while its owners, France Télévisions, TF1, and M6 wish to withdraw from the project. But, according to information obtained by our colleagues Echoesit is rather the scenario of a sale which now holds the rope among the historical shareholders.
Who will buy Salto?
Potential buyers could indeed be interested in the acquisition of Salto which, two years after its launch, now has just over 800,000 subscribers. But a major problem will arise for this possible transaction: the content. Will TF1, M6, and France Télévisions be ready to resell part of their programs to the buyer? This is the whole point of this potential deal, and what could dampen the enthusiasm of interested companies.
And precisely, who could buy Salto? According to information from The letter a, Canal+ would be in the running. But the group is not the only one to have expressed its interest, and the economic daily also quotes foreign companies, such as the Swedish streaming service Viaplay, or the British company Sky, which have already made inroads into other European markets such as Germany and Italy.
Much mocked since its launch, Salto is in any case not the monumental flop that some like to describe. The streaming platform should, if a buyer is found, exceed one million subscribers in 2023. However, it is not profitable and recorded a loss of 150 million euros in 2021, according to reported figures. by Capital at the start of the year.
Why did Salto fail?
Several major problems have held back its growth since its debut in 2020. It seems that the streaming service started far too late, and in particular years after Netflix, and a year after certain offers such as Disney+ and Apple TV+. Difficult, in these conditions, to face these mastodons which have vastly superior means.
Especially since Salto has also been faced with broadcasting problems, and only Bouygues Telecom (which is part of the same group as TF1) offers access to the service on its box, whereas this is not the case with Orange, SFR, and Free.
Finally, TF1, M6, and France Télévisions have not always played the game with Salto. These groups also broadcast some of their programs on their replay sites, sometimes with paid offers, which compete with their own streaming platform.
For your part, are you a subscriber and/or have you tested Salto’s offer? And if so, what do you think? Tell us in the comments.