The least we can say is that Elon Musk’s debut at the head of Twitter was very turbulent and complicated. In this tumult, some seek an alternative refuge. Many believe they have found it with Mastodon, the decentralized platform. However, the latter has real limits, and as you could read in our test, it left us with a taste of unfinished business.
How is Post different from Twitter?
The solution could come from another competing service launched by Noam Bardin, the former president of Waze, who left his post last year. He has just launched Post, a social network that intends “to create a place to debate ideas, learn from experts, journalists, individual creators and each other, converse freely and have fun”.
By way of launch, the platform makes itself even clearer, and calls on a supposed golden age of social networks that occurred in the past, assuming that the latter really existed:
Remember when social media was fun, introduced you to great ideas and cool people, and made you smarter? Remember when they didn’t waste your time, make you angry, or make you sad? When you could disagree with someone without being threatened or insulted? That’s what we want to bring back to life with Post.
While I admire the folks at Mastadon, it is too hard for most folks. Here is my page at Post pic.twitter.com/RrY0CGn9oP
— Kara Swisher (@karaswisher) November 18, 2022
So how does the service intend to go about keeping its word? The main novelty consists in the fact that it will be possible to post publications of all types of length and without any limit of signs. On paper, this option is attractive, and therefore offers an alternative to the sometimes unreadable threads that can be seen on Twitter.
Post also wants to help creators monetize their work. We can thus give tips to the users who seem to us the most relevant. Another way to generate money on Post is to sell articles produced by Premium users, which are supposed to add value.
As we can see, Post therefore seems to rely heavily on written formats, the trademark of Twitter originally.
Post: the new social network that will make pschitt?
There remains a major question for any social network that wants to become massive: moderation. For now, Post promises to put in place rigorously enforced rules with the help of its community. But to reassure its users concerned about freedom of expression, it also indicates that it “will oppose any government attempt to censor speech”.
It remains to be seen whether the formula will be a winner. We know indeed that there is a public eager to find an alternative to Twitter. But replacing a social network of hundreds of millions of users is not easy, and for many Internet users, giving up all these social ties forged over the years is not easy.
For the time being, Post is accessible on the waiting list, and no less than 125,000 registrations had been registered on Sunday evening.