Black Friday attracts hundreds of millions of customers worldwide. Amazon is obviously one of the artisans of the success of this operation, although local players such as Fnac and Cdiscount have since joined the international operation. In France, where it is also the leading e-merchant, Amazon is working on its image. Here are all the best deals you can take advantage of this Tuesday.
Black Friday has supplanted the winter sales and has become the number one trade operation in France. Amazon is the leader of this operation but it is very well supported by players such as Cdiscount, Fnac, Darty, Boulanger, Carrefour and Rue du Commerce. The landscape of the e-commerce sector in France makes it possible to cover all the themes and everyone is supposed to find what they are looking for.
For this Tuesday, the quality of the offers has passed another milestone and Amazon continues to be as generous on prices. Black Friday and Prime Day are the two key dates for Amazon: it does not want to miss them and does everything possible to achieve this. In a few years, he turned the French calendar upside down to make this Black Friday a central point. The French are on the run.
Discounts may vary from theme to theme, and from brand to brand. In other words, you can find discounts during Black Friday that vary between -10% and -80% depending on the references in question. The better known the brand, the less the percentage discount is supposed to be. That said, we always have nice surprises, especially on Amazon, where prestigious brands see their prices plummet.
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Black Friday convinced the French
Although originally American, Black Friday has become a tradition in France. More than 70% of all French people try to take advantage of this operation, which comes at the right time. A few weeks before the end of the year celebrations, it’s a chance to buy lots of things cheaper. All product themes are covered by the operation, from fashion to cooking, beauty, decoration and high-tech.
In France, physical shops generate a major part of Black Friday turnover. Amazon and company, however, manage to capture a good part of bargain hunters. According to Fevad, 43% of French people who would shop on the internet for this operation. The large online sales platforms will inevitably drain the largest volumes.
But to get there, they have to be up to it. You have to succeed in combining the quality of the offers, the quality of the prices and the quantity in stock. These three parameters are critical for a successful Black Friday. Amazon organizes itself months in advance to offer the best experience to its customers. This is also the case for Cdiscount and Fnac which are respectively second and third e-retailers in France.
In the list above, you have a nice overview of the unmissable offers of this Black Friday. Amazon and Cdiscount hit very hard with very prestigious big brands in the ranks. Apple is the best example, but well-known players such as Samsung and Dyson illustrate the enthusiasm for this operation. The volumes are very strong, the French want to do good business while their purchasing power is declining.
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Three reasons to buy through Amazon
One of the number one reasons people choose Amazon for Black Friday is price quality. Indeed, the merchant is able to negotiate high discounts with manufacturers thanks to its size. He is thus also able to reduce his margins as well as possible to give percentage discounts that competitors do not have. For Black Friday, it is forbidden to sell their products at a loss.
Next, Amazon stands out with its return policy. Since half of the French use Black Friday to make their Christmas gifts, it is also very important that the merchant be flexible on returns. This is the second year that it has offered returns until the end of January 2023. This allows all missed gifts to be returned and reimbursed. Fnac or Darty are limited to the 14 days imposed by law, you will not go further than mid-December with that.
Finally, the last point that plays in Amazon’s favor for this Black Friday is the guaranteed best price policy. If you buy something today, you are guaranteed to receive the best price for the entire period of the operation. The giant Amazon will align your final bill with the lowest price observed between November 18 and 28. You can therefore buy this Tuesday with the guarantee of paying the lowest possible price.
These three arguments allow Amazon to calmly attack Black Friday, even more than in previous years. The American ogre is still experiencing crazy growth, will it be able to do so again this year? While the economic context is not favorable, it could do well by relieving the portfolios of the French.
To discover its offers, it’s here:
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