With ChatGPT, does Bing stand a chance of beating Google?


Since Google overtook Yahoo, no one has come up with a real competitor for this search engine. And despite the improvements it has made to Bing and the integration of this product into Windows, it has never worried the Google search engine. However, in 2022, an event will turn tech upside down: the launch of ChatGPT by OpenAI, a company funded by Microsoft and with which the Redmond firm collaborates.

As ChatGPT shows record growth, Microsoft recently announced the integration of OpenAI AI into its cloud. And it also confirmed a new investment of a few billion dollars in this startup. The next step for Microsoft could be the integration of ChatGPT into its search engine, to finally beat Google! At least that’s what the rumors are suggesting.

The arrival of ChatGPT reshuffles the cards

In an article published this week, the Semafor site indicates that according to its sources, Microsoft could integrate an improved version of ChatGPT into its search engine in the coming weeks. This improved version of ChatGPT, in addition to being faster, would provide more detailed answers to questions, and would formulate even more natural sentences.

Of course, for the moment, the information is to be taken with the usual precautions, pending an official announcement. But in any case, it would be normal for Microsoft to take this chance to improve its search engine and make it competitive with Google, thanks to ChatGPT. Moreover, it is possible that at this moment, an AI race is taking place between Bing and Google Search.

Indeed, if rumors evoke a possible integration of ChatGPT in Bing, others evoke the tests carried out by Google, which declared a “red code” after the launch of the OpenAI chatbot. Internally, Google would test a similar artificial intelligence, as well as an overhaul of its search engine on which the integrated chatbot would answer user questions. If Bing releases its update before Google’s, Microsoft’s search engine could arouse the interest of a lot of Internet users. Recently, ChatGPT crossed 100 million users.

Microsoft thoroughly on AI?

In the meantime, Microsoft continues to integrate OpenAI technologies into its other products. On GitHub, the Copilot assistant, which generates computer code for the user, is based on OpenAI’s AI Codex. And its Designer app, a Canva competitor, uses DALL-E 2 technology, also created by OpenAI, to generate visuals for the user. In addition, Microsoft has also just announced the integration of GPT technology on its Microsoft Teams Premium offer.

Thanks to AI, the videoconferencing service can, for example, automatically divide meeting videos into several chapters. Teams also uses this technology to suggest notes, tasks or actions to the user, at the end of a meeting in vision.

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